Chloë Boutique Wigs was born from a unique connection between two women, two continents and two very different perspectives – all leading to one shared vision.
Miriam Sugarman came to Israel from California. Liora Gurt came from Switzerland. Each of us arrived with a different background, a different style and a different way of seeing the world.
But we both carried the same deep conviction: the wig industry was not truly giving women what they needed.
A Choice Women Should Never Have to Make
After years of working closely with clients and listening to what women were actually experiencing, the problem became impossible to ignore.
There was a painful gap between beautiful, natural-looking wigs and prices that women could realistically afford.
Again and again, women were being forced to choose: a wig that looked beautiful or a price that made sense.
Exceptional quality or financial peace of mind. Luxury or accessibility.
We never believed that should be a choice.
Miriam Sugarman & Liora Gurt
Founders of Chloë Wigs